Huddersfield Town have been fined £50,000 by the Football Association after wearing a kit in a friendly that breached advertising regulations.
The offending shirt was worn as part of a sponsorship deal with Paddy Power.
The bookmaker’s name was displayed in a sash across the club’s shirt in a pre-season friendly at Rochdale, with the FA charging Huddersfield last month.
The shirt was a spoof, with the deal actually seeing the club remove the sponsor from the front of their kit.
Huddersfield admitted the charge and were also warned about their future conduct by an independent regulatory commission.
The slogan on the Championship side’s shirt broke FA regulation C.2(i), which states advertising should consist of one single area on the front of the shirt, not exceeding 250 square centimetres.
The one-off shirts were subsequently auctioned, raising more than £30,000 for charity.
Paddy Power have agreed similar deals to ‘unsponsor’ the shirts of Newport County, Motherwell, Macclesfield Town and Southend United.
More to follow.
